How to Create a Campaign: Step-by-Step Guide

Overview

How to Create a Campaign: Step-by-Step Guide

This six-step guide will help you make the most of your resources. It addresses specific challenges facing college access marketers and draws on the real-life experiences of practitioners and marketing experts.

General information

Step 3: Audience Research

Learn everything you can about your target audience – how they view the problem, what barriers they face and their trusted sources of information.

General information

Step 6: Monitoring and Reporting

Monitor your progress, make changes as needed and keep all stakeholders in the loop as the campaign rolls out. Document and report what you learned with the field.