Go Alliance
College Access Marketing
-- How to Create a Campaign: Step-by-Step Guide
-- How to Create a Campaign: Resource Center
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College Access Marketing

Alice Anne Bailey
Director, Go Alliance

What is College Access Marketing?

In the late1990s, public and private organizations began to experiment with creative marketing techniques to try to increase postsecondary participation. The result became the emergence of a new and important field: College Access Marketing.
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Who is doing College Access Marketing?

Most major CAM campaigns have been initiated by state education agencies, commissions or partnerships. Examples include the Tennessee Higher Education Commission. Campaign participants often include representatives from the public, private and nonprofit sectors.
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College Access Marketing Core Principles

CAM practitioners can apply important lessons from the broader social marketing field. Here are successful tips and guidance compiled from past social and college access marketing campaigns. Read more >

How to Create a Campaign

Step-by-Step Guide
Resource Center

Frequently Asked Questions >

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