College access marketing is a form of social marketing that
borrows techniques and strategies from traditional marketing used
to sell a product, but uses these techniques in a different
way—to encourage students to take the steps necessary to continue
their education beyond high school. College access marketing
campaigns try to reach specific audiences, such as students who
would be the first in their families to go to college.
By implementing a series of student-centered and
analytics-informed programs, Georgia State University has raised
graduation rates by 22 percentage points and closed all
achievement gaps based on race, ethnicity, income-level and
first-generation status. It now awards more bachelor’s degrees to
African Americans than any other college or university in the
Achieve Atlanta, Atlanta Public Schools (APS), College Advising Corps (CAC), and OneGoal have been collaborating for four years to increase the number of APS students who seamlessly enroll in college. Together, they have worked to address critical barriers to college access—FAFSA completion, college entrance exam participation, college application submission, and match and fit advising, etc. Over this time the district’s seamless college enrollment rate has increased from 51% to 62%.
Get2College Pilot School Program was designed to increase college
access and success using nationally identified best practices and
the National College Access Network’s (NCAN) common measures and
benchmarks. Beginning the fall of 2015, Get2College has submitted
student level data to the Mississippi State University Social
Science Research Center to evaluate the program. The goal is
to share results of the project as the program is continued
through the 2020 school year.
This session will focus on how “Promise” initiatives are helping
rural students transition into postsecondary activities.
For many students in rural areas such as Fairfield County, S.C.,
the idea of attending college seems like an impossible dream due
to lack of finances and access to resources. In a county where
95% of the industry has closed their doors and
relocated, the only options available to students to make it
out of the area has been to the military or postsecondary