College access marketing is a form of social marketing that
borrows techniques and strategies from traditional marketing used
to sell a product, but uses these techniques in a different
way—to encourage students to take the steps necessary to continue
their education beyond high school. College access marketing
campaigns try to reach specific audiences, such as students who
would be the first in their families to go to college.
By implementing a series of student-centered and
analytics-informed programs, Georgia State University has raised
graduation rates by 22 percentage points and closed all
achievement gaps based on race, ethnicity, income-level and
Joint meeting of teams of State Representatives from SREB Go
Alliance, Education Technology Cooperative, and the Education
Data programs. This session was led by Jamie Jacobs of the
Michigan College Access Network, who is a
national expert in the field of Collective Impact. Jamie
provided guidance on how state teams
can work together in a coordinated fashion to address
postsecondary access and success, then attendees worked on
beginning strategic plans to get collective impact work started
in their own states.
This session was a follow-up on Go Alliance’s work on how to
best utilize social media and social media analytics.
It focused on how college access programs can
use social media to launch informational or aspirational
Achieve Atlanta, Atlanta Public Schools (APS), College Advising Corps (CAC), and OneGoal have been collaborating for four years to increase the number of APS students who seamlessly enroll in college. Together, they have worked to address critical barriers to college access—FAFSA completion, college entrance exam participation, college application submission, and match and fit advising, etc. Over this time the district’s seamless college enrollment rate has increased from 51% to 62%.
Get2College Pilot School Program was designed to increase college
access and success using nationally identified best practices and
the National College Access Network’s (NCAN) common measures and
benchmarks. Beginning the fall of 2015, Get2College has submitted
student level data to the Mississippi State University Social
Science Research Center to evaluate the program. The goal is
to share results of the project as the program is continued
through the 2020 school year.
For many students in rural areas such as Fairfield County, S.C.,
barriers such as lack of finances and resources limit their
access to postsecondary education. This session focused on
how a small, low-income rural county developed innovative
and collaborative initiatives to address the problem of access to
postsecondary educational opportunities.