2019 Fall Annual Meeting Summary
Pre-Conference Workshop: How to Plan and Run A Successful College Access Marketing Campaign
October 9 │1:00 pm - 4:00 pm
College access marketing is a form of social marketing that borrows techniques and strategies from traditional marketing used to sell a product, but uses these techniques in a different way—to encourage students to take the steps necessary to continue their education beyond high school. College access marketing campaigns try to reach specific audiences, such as students who would be the first in their families to go to college.
Best Practices in Postsecondary Retention and Success when “Non-Traditional” is the New Normal
October 10 │9:00 am - 10:15 am
By implementing a series of student-centered and analytics-informed programs, Georgia State University has raised graduation rates by 22 percentage points and closed all achievement gaps based on race, ethnicity, income-level and first-generation status.
State Agency Team Meetings: Collective Impact to Move the Needle on Postsecondary Access and Completion
October 10 │ 10:30 am - 12:00 pm
Joint meeting of teams of State Representatives from SREB Go Alliance, Education Technology Cooperative, and the Education Data programs. This session was led by Jamie Jacobs of the Michigan College Access Network, who is a national expert in the field of Collective Impact. Jamie provided guidance on how state teams can work together in a coordinated fashion to address postsecondary access and success, then attendees worked on beginning strategic plans to get collective impact work started in their own states.
Using Social Listening to Increase Student Access and Success
October 10 │ 1:30 - 2:45 pm
This session was a follow-up on Go Alliance’s work on how to best utilize social media and social media analytics. It focused on how college access programs can use social media to launch informational or aspirational outreach campaigns.
Partnering for Impact: Increasing Postsecondary Success through Cross-sector Collaboration
October 10 │ 3:00 pm - 4:00 pm
Achieve Atlanta, Atlanta Public Schools (APS), College Advising Corps (CAC), and OneGoal have been collaborating for four years to increase the number of APS students who seamlessly enroll in college. Together, they have worked to address critical barriers to college access—FAFSA completion, college entrance exam participation, college application submission, and match and fit advising, etc. Over this time the district’s seamless college enrollment rate has increased from 51% to 62%.
Do, Test, Learn, Share – A Study of Common Measures to Support a College Culture
October 11 │ 9:00 am - 10:00 am
The
Get2College Pilot School Program was designed to increase college
access and success using nationally identified best practices and
the National College Access Network’s (NCAN) common measures and
benchmarks. Beginning the fall of 2015, Get2College has submitted
student level data to the Mississippi State University Social
Science Research Center to evaluate the program. The goal is
to share results of the project as the program is continued
through the 2020 school year.
Realizing the “Promise” of Promise Programs: Building and Sustaining Effective Community Partnerships
October 11 │ 10:30 am - 11:30 am
For many students in rural areas such as Fairfield County, S.C., barriers such as lack of finances and resources limit their access to postsecondary education. This session focused on how a small, low-income rural county developed innovative and collaborative initiatives to address the problem of access to postsecondary educational opportunities.