2019 Fall Annual Meeting Summary

Tennessee Reconnect logo

Pre-Conference Workshop: How to Plan and Run A Successful College Access Marketing Campaign
October 9 │1:00 pm - 4:00 pm

College access marketing is a form of social marketing that borrows techniques and strategies from traditional marketing used to sell a product, but uses these techniques in a different way—to encourage students to take the steps necessary to continue their education beyond high school. College access marketing campaigns try to reach specific audiences, such as students who would be the first in their families to go to college.

Image of Jamie Jacobs

State Agency Team Meetings: Collective Impact to Move the Needle on Postsecondary Access and Completion
October 10 │ 10:30 am - 12:00 pm

Joint meeting of teams of State Representatives from SREB Go Alliance, Education Technology Cooperative, and the Education Data programs. This session was led by Jamie Jacobs of the Michigan College Access Network, who is a national expert in the field of Collective Impact. Jamie provided guidance on how state teams can work together in a coordinated fashion to address postsecondary access and success, then attendees worked on beginning strategic plans to get collective impact work started in their own states.


Partnering for Impact: Increasing Postsecondary Success through Cross-sector Collaboration
October 10 │ 3:00 pm - 4:00 pm

Achieve Atlanta logoCollege Advising Corps logo Achieve Atlanta, Atlanta Public Schools (APS), College Advising Corps (CAC), and OneGoal have been collaborating for four years to increase the number of APS students who seamlessly enroll in college. Together, they have worked to address critical barriers to college access—FAFSA completion, college entrance exam participation, college application submission, and match and fit advising, etc. Over this time the district’s seamless college enrollment rate has increased from 51% to 62%.


Do, Test, Learn, Share – A Study of Common Measures to Support a College Culture
October 11 │ 9:00 am - 10:00 am

Woodward Hines logo ACT logo The Get2College Pilot School Program was designed to increase college access and success using nationally identified best practices and the National College Access Network’s (NCAN) common measures and benchmarks. Beginning the fall of 2015, Get2College has submitted student level data to the Mississippi State University Social Science Research Center to evaluate the program. The goal is to share results of the project as the program is continued through the 2020 school year.

Fairfield School District logo

Realizing the “Promise” of Promise Programs: Building and Sustaining Effective Community Partnerships
October 11 │ 10:30 am - 11:30 am

For many students in rural areas such as Fairfield County, S.C., barriers such as lack of finances and resources limit their access to postsecondary education. This session focused on how a small, low-income rural county developed innovative and collaborative initiatives to address the problem of access to postsecondary educational opportunities.