Frequently Asked Questions

General information

There is a campaign item posted on the site that I would like to use. Can I download a copy and begin to use it with my own campaign?

No. Advertisements, brochures, posters, tools, and all other material posted on this site are provided for informational and educational purposes only. Their sole purpose on the site is to stimulate learning, discussion, comment, and awareness about college access marketing, and to provide examples of techniques described elsewhere on the site. The copyrights to those materials remain the property of the organizations and agencies that produced them.

The contents of this web site are protected by U.S. and international copyright laws. You may not reproduce, distribute, transmit, display, prepare derivative works, or perform any copyrighted material on the site without the prior written consent of the appropriate copyright holder.

In some instances, you may purchase a copyright to re-license certain products. Items on this site that can be re-licensed and whom to contact are generally noted. If there is an item you would like to re-use in your campaign, but it is not marked as such, please contact us, and we can ask the appropriate copyright holder about re-licensing opportunities.

For general advice on re-licensing opportunities, please refer to our Intellectual Property page.

How can I link to the CAM Web site or content on the CAM site from my organization’s Web site?

We encourage and permit links to content on this site, as long as the links do not: (a) suggest that CAM or the Pathways to College Network promotes or endorses any third party’s causes, ideas, Web sites, products or services; or (b) use CAM content for commercial purposes. We reserve the right to withdraw permission for any link. If you need help creating a link to CAM, please contact us.

How can I submit new content to the CAM Web site? welcomes information about education outreach campaigns as well as any relevant tools, resources, and research reports. You can submit content to be posted on our site here.

How do I sign up to receive’s electronic newsletter? publishes a quarterly newsletter on issues associated with education communications campaigns. You can sign up to receive the newsletter automatically, via email, by clicking on the Contact Us tab on the left navigation bar.

We are committed to protecting the privacy of visitors to this website. We do not sell any personal information to third-party entities.
If you would like to be removed from the email newsletter, please contact us.

What if I find a media product or information about my campaign on that is out-of-date? How can I have it removed or updated? strives to keep its content as up-to-date as possible. If there is any information about your campaign that you feel is inaccurate or out-of-date, please contact us to have it removed or replaced.

About Us was created as part of an ongoing effort to provide advice, support, and resources to college access marketing practitioners so that underserved students can be reached more effectively. The site serves as a vehicle for practitioners to share ideas and resources, learn from one another, and benefit from each other’s work as well as the work of marketing experts in other fields, such as public health. is supported and maintained by partner organizations Pathways to College Network and the Southern Regional Education Board’s Go Alliance.

Launched in 2001, Pathways to College Network is an alliance of national organizations and funders committed to advancing college access and success for underserved students, including those who are the first generation in their families to go to college, low-income students, underrepresented minorities, and students with disabilities.

Go Alliance is an interstate cooperative that works to increase college access, awareness, and attendance by sharing best practices and campaign resources. Member states jointly develop or share college marketing materials (such as radio and television advertisements, research, posters, and brochures) as well as ideas about programs that reach students in direct ways. Through research, resource sharing, and consulting support, Go Alliance encourages more students to complete high school and prepare for and be successful in college.