How to Create a Campaign: Resource Center

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Formative Research

Research to help define the problem to be addressed and the benefits of solving it.

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Planning Documents, Worksheets, and Templates

A growing collection of real planning materials from CAM campaigns around the country. Marketing plans, creative briefs from ad agencies, evaluations and other documents can help you to learn from what others have done. 

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Making the Case

How to get funders, legislators, community-based organizations and partner agencies to support your campaign.

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Evaluation

Help with defining criteria, monitoring progress and evaluating your campaign.

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Intellectual Property

Issues to consider, tips and guidance for developing media materials or re-licensing materials from other campaigns.

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New Media

How to use social networking sites, blogs, podcasts, wikis, Instant Messaging, text messagin, and video-sharing websites in a College Access Marketing Campaign.