College Access Marketing in an Era of Changing Workforce Needs and Higher Education Skepticism
Speaker - Brandon Busteed, Gallup
Wednesday, April 18 - 4:00 p.m.
This session addressed recent changes in public perception of the value of postsecondary education as well as how advances in technology are driving making education beyond high school a necessity. With growing concerns about the “return on investment” of a college degree, questions about the work readiness of college graduates, and major demographic shifts in the U.S., how should the college access and completion community adjust its strategies and messages? Mr. Busteed provided a thorough overview of Gallup research on these topics that have implcations for how we develop college access campaign messages.