Informed Action: Using Market Research and Data to Drive Success in College Access Campaigns
Speaker - Renee Daly, Simpson Scarborough
Thursday, April 19 – 8:45 a.m.
Renee Daly from Simpson Scarborough led a “how to” session on how to conduct qualitative and quantitative market research of a target audience as part of a college access campaign. This session outlined why conducting market research is important, how market research data is used make informed decisions, and how to collect market research data, including how to run a focus group on a limited budget.