Know Your Audience: Strategies and Best Practices for Engaging Gen Z on Social Media
Speakers - Rachel Weatherly and Rebecca Vander Linde, American University

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Thursday, April 19 – 9:45 a.m.

In this session, American University’s social media mavens showed how to engage high school and college students on social media in college access and success efforts, including which platforms to use, what content works best where, and how to boost engagement with Gen Z.