Know Your Audience: Strategies and Best Practices for Engaging Gen Z on Social Media
Speakers - Rachel Weatherly and Rebecca Vander Linde, American University


Thursday, April 19 – 9:45 a.m.

Learn from American University’s social media mavens about how to engage high school and college students on social media in your college access and success efforts, including which platforms to use and what content works best where. Rookies and seasoned users alike will take home ideas and how-tos you can use immediately to boost your engagement with Gen Z.