College Access Campaign: Step-by-Step Guide

Core Principles

Beth Day — Fri, 13 Aug 2021 12:38:00 +0000

College Access Marketing

Guidance compiled from past social and college access marketing campaigns

Step 6: Monitoring and Reporting

Steph Bradley — Tue, 21 Jul 2015 17:14:00 +0000

Monitor your progress, make changes as needed and keep all stakeholders in the loop as the campaign rolls out. Document and report what you learned with the field.

Step 5: Implementation

Steph Bradley — Tue, 21 Jul 2015 17:13:00 +0000

Implement your campaign plan.

Step 4: Strategic And Tactical Planning

Steph Bradley — Tue, 21 Jul 2015 16:36:00 +0000

Plan your strategies and tactics and then create and test the campaign messages. Think about how to evaluate and measure success.

Step 3: Audience Research

Steph Bradley — Tue, 21 Jul 2015 16:31:00 +0000

Learn everything you can about your target audience – how they view the problem, what barriers they face and their trusted sources of information.

Step 2: Engagement of Key Stakeholders

Steph Bradley — Tue, 21 Jul 2015 16:24:00 +0000

Talk with potential partners and funders about the campaign; involve them in the planning process to get buy-in and support

Step 1: Preliminary Research and Goal Setting

Steph Bradley — Tue, 21 Jul 2015 06:02:00 +0000

Identify the problem, target audience, attitude or behavior you are trying to change, and intended outcomes