Insights from Behavioral Economics: Implications for College Access and Success


Anthony Barrows and Katie Martin, ideas42

Many well-intended programs have been designed to tackle the challenge of postsecondary completion, but few work as expected. Behavioral economics offers a reason why: People (students included) don’t behave the way we expect. This session provided an overview of the powerful insights of behavioral economics. Participants learned about the importance of diagnosing “behavioral bottlenecks” that students experience as they navigate postsecondary programs and how cutting-edge behavioral research can help us design programs that improve student outcomes.

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