The Nudge is Mightier than the Sword: The Future of SEO, Social Media and Content Marketing
Rand Fishkin, Moz
The days of bludgeoning algorithms, networks and people are over. Modern marketing in channels such as search engines, social media, content marketing and email requires subtle “nudges” to achieve success. Nudge marketing is the way experts are getting Google to rank their pages, getting users to click their listings, getting tweeters to follow them, getting readers to share and repost their blogs, and getting Facebook fans to support them.This webinar showed how to push college access websites to the top of search results and leverage social media to get more “likes,” followers, and links.