Txt 4 Success! Two-Way Texting to Improve Matriculation and Persistence


 Brian Kathman and Miranda Palter, Signal Vine 

Signal Vine launched a two-way text messaging platform to help states and organizations prepare students for success in college. The technology is based on the work of Harvard researchers and uses the principles of behavioral economics to nudge students with timely, personalized, interactive messaging. Signal Vine has had success working with state programs to remind students to complete key tasks such as submitting the FAFSA and connecting with academic advisors. This webinar gave an overview of text engagement as a strategy for improving outcomes in college access and persistence, drawing on experience working with states, colleges, school districts, charter schools and college access networks.