Using the Up Next Texting Tool to Increase FAFSA Completion


September 22, 2017
2 to 3 p.m. EDT

This webinar provided an overview of Up Next, a free tool for students and their families to help navigate the postsecondary planning, college application, and financial aid processes. Texting support can also help students stay in education after high school and complete a postsecondary credential.

Up Next is a free, evidence-based texting tool that offers personalized support on all things related to college access and completion—college search and application, federal student aid, even student loan repayment—all through texting. It’s quick and easy to enroll and costs nothing. Up Next does not spam users with unnecessary messages or ads; the tool only shares the most important reminders to keep students and parents on track to college.

Schools and college access programs can use Up Next with students to increase college access and success.

Presenter: Don Yu

Better Make Room logo As director of Better Make Room, Yu supports former First Lady Michelle Obama’s Reach Higher initiative to inspire all students in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university. Better Make Room seeks to celebrate education, change the national conversation, and reach students directly where they are and give them a space to create content while also navigating the college-going process. With partners in the business, philanthropic, media, and education realms, this campaign will stretch across the country to inspire students and give them the tools they need to reach higher for college.

Prior to joining Civic Nation, Yu served as the chief of school transformation at the U.S. Department of the Interior and as special advisor to U.S. Secretary of Education Arne Duncan. He is a former teacher and school district attorney. Don received his B.A. and M.A. from Columbia University and a J.D. from Northwestern University.