Editorial Tips

Overview

Editorial Tips
Make sure your content captures and keeps readers' attention!

Here are ways to strengthen your SREB online content.

Avoid time frame terms that “date” the content: e.g., Currently, Today, As of 2013, Projected through 2014. Because a year or two after you publish, these time frame terms will still be on the page. (However: It’s still important to insert dates in required fields in the content manager.)
 

Write with the reader in mind. Use clear language and relevant examples. And ask: Does your audience have the background knowledge to understand what you’re saying?