Betsy Wills is the co-founder of YouScience, the leading aptitude-based career discovery platform now used in 25% of U.S. high schools and more than 600 colleges and universities. She is also the author of Your Hidden Genius (HarperCollins, 2025), which translates decades of research into practical tools for uncovering and applying natural talents. 

A nationally recognized speaker, Wills has inspired audiences at Amazon, Dell Technologies, the American Red Cross and TEDx Nashville with her data-driven yet deeply human approach to career readiness.

Her work bridges the gap between education and workforce opportunity by helping students identify where their innate aptitudes intersect with real-world career pathways. 

Through YouScience and Your Hidden Genius, Wills has helped democratize access to career guidance that is both personal and predictive—empowering educators, counselors and students to make informed, confident choices that lead to college, career and life success.