Social Listening: Using Social Media Analytics for Qualitative Research
June 4, 2019
2:00PM – 3:00PM EDT
Campus Sonar is a specialized social listening agency that helps education institutions identify and track online conversations that matter—from engagement opportunities with key audience members to informing social media strategies for college access programs and postsecondary institutions. Join Amber Sandall, Research Manager at Campus Sonar, to learn more about what social listening is, review key industry research, and learn some tips on how to get started putting social listening to work for you.
Amber Sandall is Campus Sonar’s Research Manager. She brings expertise in marketing, communications, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and team of Social Media Data Analysts. Amber and her team perform social listening research customized to each institution and collaborate with the Client Success team to unearth actionable insights that inform our campus partner’s institutional goals. When she’s not thinking about research projects or learning about business administration in her MBA program, Amber enjoys a good taco and a new book.