Supporting and Engaging Generation Z Students
This webinar, led by Rachel Weatherly, Director of Digital Communication Strategy at American University, outlined the key characteristics that define Generation Z, how these students differ from the Millennials Generation (Gen Y), how to communicate effectively with these students, and how to help them meet their postsecondary goals. Topics that were covered included:
- Gen Z Values and Interests
- How Gen Z students view education after high school
- Gen Z’s Postsecondary Goals and Education Support Needs
- What Media Channels Gen Z students use and how to use these to communicate with Gen Z effectively
Rachel Weatherly serves as the Director of Digital Communication Strategy at American University. She is an expert in digital communication in higher education and in using digital channels to influence behavior change. She spent almost a decade at Gannett/USA TODAY helping to transform the media company from a print to a digital presence. Likewise, Rachel spent two years at the Atlantic Council reinventing the 50-year-old think tank’s digital footprint. She then moved to Sapient where she developed digital strategies for clients and researched how to use digital communications to change behavior. Rachel has published several articles on using digital media to influence behavior change.