# MarketingCurriculum Maps

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Marketing Curriculum Map (PDF)

CTE Course/Unit

CTE Concepts or Applications

Embedded Math Concepts

Middle School Common Core Math Standards

High School Common Core Math Standards

World of Marketing

Scope and function of marketing;
Marketing concepts;
Importance of marketing;
Market segmentation and mix

Problem solving;
Graphing (pie, bar, etc.);
Fractions, decimals, and percentages (conversions)

6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.NS.1; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.2; 6.RP.2; 6.RP.3; 7.EE.2

N.Q.1; N.Q.2; N.Q.3; S.ID.6; S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1

Basic Marketing Skills

Basic math skills;
Communication skills;
Interpersonal skills

Fractions, decimals, and percentages;
Problem solving;
Graphs (creation, interpretation);
Calculator orientation

6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.NS.1; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.2; 6.RP.2; 6.RP.3; 7.EE.2

N.Q.1; N.Q.2; N.Q.3; S.ID.6; S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1

Economics

Economic systems;
Supply and demand

Systems of linear equations;
Tables, graphs;
Solving algebraic equations;
Mathematical operations

6.EE.6; 6.EE.7; 6.EE.8; 6.EE.9; 7.EE.1; 7.EE.2; 7.EE.3; 7.EE.4; 8.EE.7; 8.EE.8; 8.F.4; 6.NS.2; 6.NS.3; 7.NS.1; 7.EE.3

S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1; A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6

Marketing Information Mgmt.

Marketing research (quantitative, qualitative);
Marketing research;
Process Marketing;
Surveys (questions, data analysis)

Tables;
Graphing;
Percentages;
Statistics

6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.RP.2; 6.RP.3; 7.EE.2; 7.EE.3; 6.SP.4; 6.SP.5; 7.SP.5; 8.SP.1; 8.SP.3; 8.SP.4

S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1; S.ID.2; S.ID.3; S.ID.5; S.ID.6; S.MD.1; S.CP.1

Pricing

Price planning;
Break-even point;
Demand;
Elasticity;
Profit maximization;
ROI;
Pricing strategies;
Markup;
Total costs;
Pricing math;
Fixed costs;
Variable costs;
Total revenue

Linear equations;
Tables and graphing;
Interpretation of results;
Problem solving;
Mathematical operations;
Fractions, decimals, and percentages

6.EE.2; 6.EE.3; 6.SP.4; 6.SP.5; 7.SP.2; 7.SP.3; 7.SP.4; 8.SP.3; 8.SP.4; 6.NS.1; 6.EE.2; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.1; 7.NS.2; 7.NS.3; 6.RP.2; 6.RP.3; 7.EE.2; 6.EE.6; 6.EE.7; 6.EE.8; 6.EE.9; 7.EE.1; 7.EE.2; 7.EE.3; 7.EE.4; 8.EE.7; 8.EE.8; 8.F.4

S.IC.1; S.IC.2; S.IC.3; S.IC.4; S.IC.5; S.IC.6; S.ID.1; A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6; A.APR.1; A.APR.7; N.RN.3; N.CN.7; A.REI.4; F.LE.1; F.LE.2; F.LE.5; F.IF.7; F.IF.8; F.BF.1; N.Q.1; N.Q.2; N.Q.3

Promotion

Types of promotion;
Visual merchandising;

Fractions, decimals, and percentages;
Solving linear equations

6.NS.1; 6.EE.2; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.1; 7.NS.2; 6.RP.2; 6.RP.3; 6.EE.6; 6.EE.7; 6.EE.8; 6.EE.9; 7.EE.1; 7.EE.2; 7.EE.3; 7.EE.4; 8.EE.7; 8.EE.8; 8.F.4

A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6

Product Planning

Product mix and strategies;
Product life cycles;
Positioning;
Branding, labeling, and packaging;
Warranties and credit

Fractions, decimals, and percentages;
Basic math operations;
Problem solving

A.CED.1; A.CED.2; A.CED.3; A.CED.4; A.REI.3; A.REI.4; A.REI.10; F.LE.1; F.LE.2; F.LE.5; F.IF.5; A.SSE.1; F.BF.1; S.ID.6

A.APR.1; A.APR.7; N.RN.3; N.Q.1; N.Q.2; N.Q.3; S.ID.6

Sales

Types of selling;
Sales preparation;
Sales process;
Sales math

Fractions, decimals, and percentages;
Basic math operations;
Problem solving

A.APR.1; A.APR.7; N.RN.3; N.Q.1; N.Q.2; N.Q.3; S.ID.6

A.APR.1; A.APR.7; N.RN.3; N.Q.1; N.Q.2; N.Q.3; S.ID.6

Entrepreneurship

Entrepreneurial profile;
Finance

Fractions, decimals, and percentages;
Basic math operations;
Problem solving

6.NS.1; 6.EE.2; 7.NS.1; 7.NS.3; 7.EE.3; 6.NS.2; 6.NS.3; 6.NS.5; 7.NS.2; 6.RP.2; 6.RP.3; 7.EE.2; 7.EE.3

N.Q.1; N.Q.2; N.Q.3; S.ID.6; A.APR.1; A.APR.7; N.RN.3

Employment

Career planning;
Resumes;
Cover letter;
Letters of introduction and thank you letters