College Access Campaign: Step-by-Step Guide


How to Create a College Access Campaign
Step-by-Step Guide

College access marketing encourages people to continue their education beyond high school. Campaigns aim to reach specific audiences ─ such as students who would be the first in their families to go to college ─ and motivate them to take specific actions, like taking rigorous classes in high school, applying for financial aid or applying to colleges.

This six-step guide will help you make the most of your resources. It addresses specific challenges facing college access marketers and draws on the real-life experiences of practitioners and marketing experts.

General information

Step 3: Audience Research

Learn everything you can about your target audience – how they view the problem, what barriers they face and their trusted sources of information.

General information

Step 6: Monitoring and Reporting

Monitor your progress, make changes as needed and keep all stakeholders in the loop as the campaign rolls out. Document and report what you learned with the field.