College Access Campaign: Step-by-Step Guide
College access marketing encourages people to continue their education beyond high school. Campaigns aim to reach specific audiences ─ such as students who would be the first in their families to go to college ─ and motivate them to take specific actions, like taking rigorous classes in high school, applying for financial aid or applying to colleges.
This six-step guide will help you make the most of your resources. It addresses specific challenges facing college access marketers and draws on the real-life experiences of practitioners and marketing experts.