School Improvement Coaching for Change


Coaching for Change
2024 School Coaching Conference

Conference Information

Date: May 14–15, 2024, Atlanta, Georgia

Location: Atlanta Marriott Northwest at Galleria

Cost: $430

Registration: Sign up on our registration website

Men and women in conference The demand for school leadership and instructional coaches in schools, districts and states has never been higher, but until now, professional development for these educational MVPs has been hard to find.

That’s why the Southern Regional Education Board launched the nation’s only professional learning event designed exclusively for coaches like you, no matter what grade level, content area or improvement need you serve.

“Attendance at this conference was essential to my growth and understanding in my role as an instructional coach. I now have a guide to use as I plan to support the teachers in my building.” — Billie Kennedy, Hale County High School

Justifying Conference Attendance

Need help convincing leadership to let you go? We have created a justification handout and a sample letter for you to use.


Effective Coaching

Effective coaching requires the planning and implementation of both offensive moves and defensive moves. Each planned activity (play) has a specific purpose – a goal to accomplish. How closely the actual results align with the intended results depends on multiple factors.

The most effective coaches create and implement plays in which each player (teacher or leader) can help build a culture of improvement. At this conference, we will provide learning opportunities for coaches to help them develop a culture of improvement by:

  1. Building Strong Teams: To build a strong cohesive team, effective coaches build on players’ individual strengths to eliminate isolation and develop a collaborative approach to improvement.
  2. Planning for Success:  Effective coaches analyze the needs of the team and individual players and work with leaders to build a plan to achieve the team’s goals.
  3. Trusting the Process: Effective coaches have a proven process for improvement they trust and use. The process encompasses all aspects of their work. Quality coaching guides players in the use of the process to accelerate improvement.
  4. Turning Challenges Into Change: Effective coaches view challenges as opportunities for improvement and help players overcome obstacles as they strive to achieve goals.
  5. Sustaining Change: Effective coaches build a culture and a system of success that survives the loss of any player or coach.

Coaching for Change Conference 2024 Schedule at a Glance

Conference Schedule at a Glance

Tuesday, May 14, 2024
Times Events
8:00 – 8:30 a.m. Registration and Continental Breakfast 
8:30 – 8:45 a.m. Welcome and Conference Logistics
8:45 – 9:30 a.m. Opening Panel Discussion: Successfully Turning Around a School
9:30 – 9:40 a.m. 10-Minute Time-Out: Break
9:40 – 10:55 a.m.

Pregame Breakout Sessions – Coaching Topic-Focused Breakouts

10:55 – 11:05 a.m. 10-Minute Time Out: Break
11:05 a.m. –
12:20 p.m.

First-Quarter Sessions by Objective

12:20 – 1:30 p.m. Conference Lunch
1:30 – 2:45 p.m. Second-Quarter Sessions by Objective 
2:45 – 3:00 p.m. 15-Minute Time-Out: Break
3:00 – 3:30 p.m. Halftime Adjustments: Table Discussions and Networking
Wednesday, May 15, 2024
Times Events
7:30 – 8:00 a.m. Continental Breakfast
8:00 – 8:20 a.m.

Reflections on Day 1: Dr. Dale Winkler, SREB Vice President 

8:20 – 8:30 a.m. 10-Minute Time Out: Break
8:30 – 9:45 a.m. Third-Quarter Sessions 
9:45 –10:05 a.m. Hotel Check-Out/Break
10:05 – 11:20 a.m. Fourth-Quarter Sessions by Objective
11:20 – 12:15 p.m. Lunch
12:15 – 1:30 p.m. Overtime Sessions by Objective
1:30 – 1:40 p.m. 10-Minute Time-Out: Break
1:40 – 2:30 p.m.

Closing Keynote:  Quinton Granville, SREB

2:30 – 3:00 p.m.

Evaluations and Workshop Certificates

SREB Coaches Support:  Ensuring Your Impact Back in Your Schools 

Ivy Coburn, SREB

Blog post Ashley ShawSREB Communications Specialist

What We Learned at the 2023 Coaching for Change Conference

Coaching for Change opening conferenceSometimes seeing an abandoned hallway is scary…like if you are stuck in the middle of a horror movie, for example.

Other times, it is a bad sign…like if you are throwing a big house party, it’s two hours after it was supposed to begin, and still nobody has showed up!

Still, though, at other times, it’s a sign of a success…like at the 2023 Coaching for Change Conference, where you could walk down any hallway during a session and not see anyone (because everyone was so involved in the great lessons being presented.)